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Celestial Seasonings had its beginnings in 1969 in Aspen, Colorado where 19-year-old Mo Siegel gathered wild herbs in the forests and canyons of the Rocky Mountains and made them into healthful teas.
In 1969, Siegel and his friend Wyck Hay found a bountiful harvest of wild herbs growing around Boulder, Colorado. With friends and wives helping, they picked the herbs and produced 500 pounds of their first blend called MO's 36 Herb Tea®. It was packaged in hand-sewn muslin bags and sold to a local health food store.
Hay's brother, John, joined the partnership in 1971. The entrepreneurs set up shop in an old barn outside of Boulder, and they expanded their market to stores throughout Colorado, New Mexico and the East Coast. The partners also began buying herbs rather than picking everything themselves, and the dream of a national herb tea company slowly began to materialize.
The company continued to grow and revolutionize the tea industry. Herb teas had previously been perceived as only of medicinal significance, but Celestial Seasonings introduced herb teas as flavorful, healthy beverages, virtually creating the modern tea industry.
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